Brand Communications

Simon helps major brands connect with people.

He understands the creative process involved in producing great communications, but also understands the sensory overload of the busy people who digest them.

Simon believes strongly that good comms research helps the best creative work get through. It allows the creatives to deliver for their clients, by helping channel their time and energy into ideas with real cut-through.

Simon has helped leading brands from household goods to alcoholic drinks to laundry products with their positioning, messaging and advertising. He also works with public sector clients on branding and communication issues.

“Simon worked with me [at Reckitt Benckiser] for almost four years on various projects, mainly as a qualitative research consultant. His contribution went beyond particular projects. He was considered a true business partner by the market research team, the marketing team, our advertising agency. He is reliable and creative and keen to go the extra mile to link his piece of work to broader business objectives. I recommend Simon for his holistic knowledge and great attitude.”
Former Global Research Manager in laundry at RB