Simon explores changing audience expectations and habits across media for major organisations. Clients have included the BBC, Ofcom and Virgin Media.

He has delivered creative feedback for radio programme makers and helped a leading international radio station develop its interstitials. With tv, he was involved in the research process accompanying digital switchover, has worked on the set up of a new digital tv channel and worked with tv regulators to understand disabled audiences’ needs. In the Rep. of Ireland,  he reviewed the children’s advertising code, talking to senior broadcasting figures, advertisers and public heath lobbyists as well as children and parents.

He has helped national newspapers develop their relationships with their readerships by exploring online newspaper brands and content. And, as part of his futures work at Ipsos MORI, he ran a study on media trends for a major global company, looking at projected consumption behaviours over the next 5 years. He is himself a regular blogger and tweeter and follows closely the development of social media within the culture.

“Simon is an extremely talented qualitative researcher. He has a great strategic mind and is an excellent project manager. Simon managed projects for us in a number of challenging markets and not only kept things moving smoothly but delivered extremely insightful and well-written reports.”
A senior research manager, BBC Global News