METHODS

Simon’s research methods include:

  • Online communities / “MROC”s
  • Ideation workshops
  • Eye-tracker-assisted research (in partnership with eye-tracking provider)
  • Co-creation and concept development workshops
  • Semiotics (in partnership with a specialist semiotician)
  • Ethnography (with or without professional film crew)
  • Longitudinal research
  • Pre-task blogs
  • Extended creativity groups
  • 360 degree interviewing within organisations
  • Multi-store tour groups
  • In-lab shopping research (in partnership with lab providers)
  • Group discussions, in home, in viewing and/or webcast
  • In-home interviews
  • In-store group discussions