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The depths and shallows of 2020s Britain

April 30, 2021
  • Psychology
  • Qual research
  • Society
  • Business

School of Life: "How To Reform Capitalism" - a book review

Maybe the problem isn't the capitalist machine - it's the values the people operating it are punching into it

April 23, 2021
  • Qual research
  • Cinema
  • Qual Analysis
  • Culture

Coppola’s “The Conversation”: The Truth Is In The Audio (If You Listen Hard)

A film about repeat listening which every qual researcher should watch

April 22, 2021
  • Behavioural economics
  • Market Research
  • Cognitive Biases
  • Football
  • Business Decision-Making

The Cognitive Biases That Doomed The European Super League Plan

How the club owners tripped themselves up: driven by greed, yes, but the big mistake was failing to take account of their own inevitable cognitive biases in the planning.

April 22, 2021
  • Qual research
  • Qualitative
  • Methodology

Top Qual Tips 1: the generation vs illustration dichotomy

Deciding what kind of qual outputs are required is key to working out what methodology to use.

March 01, 2020
  • COVID-19
  • Qualitative Research

COVID-19: all changed, changed utterly

“Does anyone know any other words for ‘unprecedented’?” someone asked today on Twitter. In the UK, we thought we’d been through 3 years of ‘crisis’ with Brexit – and then came coronavirus.

March 28, 2019
  • brexit
  • europe
  • COVID-19

National Crisis: a rousing motivational film for all Britons

As the clock ticks down to 29th March, repeat to yourself the narrator’s empty reassurance to us all at the end: This is Britain and everything’s alright. Everything’s alright. It’s OK. It’s fine.


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