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Qual research and insight curation

with Simon Riley

Walk and think

SHORE IS SIMON RILEY'S QUAL PRACTICE

Simon has spent two decades researching what people in Britain are doing and thinking - our depths and our shallows. He is equally happy running his own projects, or freelancing for others: bags of experience, at affordable rates.

SHORE: A PLACE TO THINK AFRESH

The shore is a place away from the daily grind, where you can think big thoughts and clear your head, a place to reconnect with what's important. This is what Simon's qual aims to do for clients and fellow researchers.

HIGHLY RECOMMENDED

What clients and qual experts say ...

SHORE BELIEFS

Participants not respondents

The best qual comes when we treat the people we research as human beings and partners  – not lab mice.

Work with the best

It’s worth spending a bit more to use the best recruiters and work with high quality collaborators.

Let people be themselves

Qual is the only opportunity to see how people come at a topic unprompted. So let them lead us - resist the urge to control.

Analysis, analysis, analysis

Analysis is where the hard thinking happens. If fieldwork is preparing the ingredients, analysis is cooking the dish. Don't scrimp on it.

Qual is (good) awkward

Qual brings the real world into our clients' organisations, and we use Humanities-based skills. We don’t sound like your average business consultant. Good.

Get in touch to work together

SIMON RILEY

Simon Riley does interesting research

Find out more about Simon

WHAT JUST WASHED ASHORE

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