"Always impressed with Simon's qualitative analysis and his expertise in the field of shopper and retail. Simon is able to factor out the typical post rationalisation expressed by shoppers in his interpretation of their behaviour. Incidentally, he is a thoroughly nice chap to work with and provides useful practical support in the execution of projects. Would have no hesitation in recommending Simon's services."
SHORE IS SIMON RILEY'S QUAL PRACTICE
Simon has spent two decades researching what people in Britain are doing and thinking - our depths and our shallows. He is equally happy running his own projects, or freelancing for others: bags of experience, at affordable rates.
SHORE: A PLACE TO THINK AFRESH
The shore is a place away from the daily grind, where you can think big thoughts and clear your head, a place to reconnect with what's important. This is what Simon's qual aims to do for clients and fellow researchers.
What clients and qual experts say ...
Participants not respondents
The best qual comes when we treat the people we research as human beings and partners – not lab mice.
Work with the best
It’s worth spending a bit more to use the best recruiters and work with high quality collaborators.
Let people be themselves
Qual is the only opportunity to see how people come at a topic unprompted. So let them lead us - resist the urge to control.
Analysis, analysis, analysis
Analysis is where the hard thinking happens. If fieldwork is preparing the ingredients, analysis is cooking the dish. Don't scrimp on it.
Qual is (good) awkward
Qual brings the real world into our clients' organisations, and we use Humanities-based skills. We don’t sound like your average business consultant. Good.
Simon Riley does interesting researchFind out more about Simon
STRANGER ON THE SHORE
Blog on the depths and shallows of 2020s Britain
- Qualitative Research
COVID-19: all changed, changed utterly
“Does anyone know any other words for ‘unprecedented’?” someone asked today on Twitter. In the UK, we thought we’d been through 3 years of ‘crisis’ with Brexit – and then came coronavirus.
National Crisis: a rousing motivational film for all Britons
As the clock ticks down to 29th March, repeat to yourself the narrator’s empty reassurance to us all at the end: This is Britain and everything’s alright. Everything’s alright. It’s OK. It’s fine.